Checkout Page UX Optimization Guide

Many visitors leave your travel site before entering your checkout funnel, while motivated travellers come here to finish their order. Any small improvement to your checkout page can have a direct impact on how much more money your site makes. In this article, we will share basic strategies on how to improve the conversion rate and decrease input errors and other discouragements on your travel site’s checkout page.

If you are an existing EAN Partner, please get in touch with the Partner:Connect Digital Marketing Optimization at eandigitalmarketing@expedia.com team to receive the full version of the Checkout Page UX Optimization Guide document.