Mobile Playbook

The EAN mobile playbook is aimed to provide some best practices and recommendations to companies actively developing and/or promoting mobile websites and applications.

If you are an existing EAN Partner, please login here to download the full version of the Mobile Digital Marketing Playbook.

Table of contents

  • Introduction
  • Online Travel Industry Trends
  • Consumers Take a Multi-Device Path to Purchase
  • Mobile Marketing Principles
  • Mobile Solutions
  • Mobile Optimized Websites
  • Mobile Website Configuration
  • Mobile SEO Common Mistakes
  • Google Mobile Update
  • Apps
  • Features and Strategies for Mobile Travel Sites and Apps
  • Mobile User Experience
  • Simple and Fast Navigation
  • Clear and Efficient Search
  • Personalization
  • Booking Flow UX Tips
  • Browsing
  • Content
  • Checkout
  • EAN API & Mobile
  • Appendix