SEO Best Practices

Overview

The EAN Digital Marketing Team created a document aimed to provide the basis for an effective SEO strategy. The combination of technical aspects and content marketing principles is the recipe for success in a crowded space where in order to stand out you are required to build a great website from a coding and content perspective.

If you are an existing EAN Partner, please login here to download the full version of the SEO Best Practices document.

Table of contents

  • Search Intent Overview
  • CMS Basic requirements
  • CMS features for SEO specialists
  • Site Architecture
  • Domains & Domain Setting
  • URL Structure
  • URL Writing
  • URL Redirecting
  • 301
  • 302
  • Rel=canonical
  • Coding
  • Page Load Time
  • Crawlability
  • Internal Linking
  • Sitemaps
  • HTML sitemap
  • Sitemap.xml
  • Video Sitemap.xml
  • News Sitemap.xml
  • Content On-page
  • On-page considerations
  • Title Tag
  • Meta Description Tag
  • Content
  • H1 Tag
  • Media
  • Images
  • Image File Name
  • Image Alt Text
  • Video
  • Schema.org
  • Open graph
  • Social profiles and sharing links
  • Content marketing
  • Content optimization
  • Content generation
  • Content distribution
  • Content engagement
  • Optimizing external linking
  • Duplicate content
  • Social Media and SEO
  • Using social strategies to attract links
  • Performance Monitoring
  • Top SEO tools
  • Keyword Research
  • Content Creation
  • Popular SEO blogs
  • Internationalization
  • Usability
  • Search Engines’ developments
  • Avoid web spam