London, 23 July 2012 Expedia® Affiliate Network (EAN), a division within the Expedia, Inc. group dedicated to private label partnerships, today announces a partnership with CWT Kaleva Travel LTD, Finland’s largest travel agency specialising in business travel. Under the agreement, EAN now powers hotel bookings for Kaleva Travel giving their customers easy access to and the ability to book hotels from EAN’s database of more than 150,000 properties worldwide.
Kaleva selected EAN’s advanced white-label web platform, Chameleon™, and Merchandising Central, a powerful tool for marketing daily hotel deals. The technology now powers the hotel booking service on the Kaleva Travel website (kalevatravel.fi), providing its customers with tailored search options, better selection of hotels at the best prices, special offers targeted at its customers’ requirements, as well as attractive images and TripAdvisor reviews and ratings.
“Our previous hotel service was just a pure booking engine so one of the aspects we found most compelling about EAN’s products was the opportunity to provide customised offers to our key audience of Finnish travellers, as well as increasing the range of search criteria and relevance of the hotels we offer. We’re confident that this move will entice more customers to book through the site, boosting our conversion rates,” said Terhi Hakulinen, Marketing Director at Kaleva Travel.
“We’re now working with many of the most exciting and influential online travel companies from across the world, including airtickets.gr, Tingo, iglobe.ru and webjet.com.au. Kaleva is a great addition to this list and we’re keen to help them move forward with enhancing their online hotel booking options,” explains Bryan Lip, Director Business Development for EMEA at Expedia Affiliate Network.
About Expedia Affiliate Network
Expedia Affiliate Network (EAN) is part of Expedia, Inc. (NASDAQ: EXPE), the world’s leading online travel company. EAN creates the tools and technology that help millions of travellers find the perfect hotels for their next trips. As the world's fastest-growing private-label travel affiliate network, EAN works with over 10,000 partners in over 130 countries to turn their web traffic into hotel bookings and happy customers. For more information on EAN visit www.ean.com.
Expedia, the Expedia Affiliate Network logo and Chameleon are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.
© 2012 Expedia, Inc. All rights reserved. CST # 2029030-50
About CWT Kaleva Travel LTD
CWT Kaleva Travel LTD is Finland’s largest business travel agency offering a full range of services in both business travel and leisure travel. Their expertise and professionalism in the field go as far back as 1935. In Finland, Kaleva Travel has 16 offices and service outlets in 12 different locations. Kaleva Travel Group employs 400 travel industry professionals. In February 2011, Kaleva Travel became a fully owned company of Carlson Wagonlit Travel, the world’s largest travel services company.