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28 Feb 2018

Better track your site placements with Google Analytics

‘Custom Channel Groupings’ can be setup within Google Analytics to track placement performance data (such as the cross-sell widget) on your For Partners site.

You can organize your data with Custom Channel groupings to:

  • Track more granular data to pinpoint which placements on your H4P site is driving traffic

  • Ensure you retain travelers and keep them coming back through there promotions

  • Be more data-driven and optimize promotions/placements based on an understanding of how they convert over time

To find out more about Google Analytics, please speak to your Account Manager.

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